Ah…. It’s so nice to know I make a difference…
My earlier rant, PowerPoint Presentations Online: No! Stop! Don’t!!! caught the attention of Susan Solomon, Executive Director of Marketing and PR for Memorial Health Services and a columnist for the well-known online marketing publication ClickZ
Solomon’s latest column, just posted today, is More Power, More to the Point. It begins:
“Just before packing for my first presentation in Europe, I chanced upon Amy Gahran’s anti-PowerPoint treatise. It startled me, as I’d just put the finishing touches on what I considered a dazzling PowerPoint show for my continental debut. …But Gahran’s right. PowerPoint presentations have no business being posted on Web sites. In many cases, PowerPoint presentations have no business in business.”
YEAH! Solomon GETS it!
I hope she also gets a chance to read Seth Godin’s excellent short e-book, “Really Bad PowerPoint (and how to avoid it).”
I realize that my opinion about online PowerPoint is rather controversial, since many people (including many CONTENTIOUS readers) are either very attached to putting PowerPoint presentations online, or they are compelled by their organizations to post their presentations. I understand, and you need to trust your own judgement here. But please at least realize that there are other options (better ones, I think) to repackage that content so that it communicates effectively online.
That’s all. Just think about it. If you don’t want to take my word for it, read Solomon’s column. Thanks.