Most Web site owners seem more willing to spend money on usability than content maybe because it’s generally much easier to quantify the impact of usability improvements than content improvements.
However, the secret is that many usability concerns are also content concerns. This is especially with regard to microcontent (all the short bits of content on the site, such as link text, and page titles; as well as information-bearing images).
A Nov. 10, 2003 article from Web usability expert Jakob Nielsen lists his Top Ten Most Violated Homepage Design Guidelines. More than half of these usability/design issues overlap with content or microcontent issues…
From Nielsen’s list:
1) Emphasize what your site offers that’s of value to users and how your services differ from those of key competitors.
4) Use graphics to show real content, not just to decorate your homepage.
5) Include a tag line that explicitly summarizes what the site or company does.
7) Include a short site description in the window title.
8) Don’t use a heading to label the search area; instead use a “Search” button to the right of the box.
9) With stock quotes, give the percentage of change, not just the points gained or lost.
… These kinds of issues show how useful it is to have content professionals work together with design/usability professionals. People with editorial expertise could and should be involved with formulating your site’s microcontent, and also consulted with regard to information-bearing images, page titles, and other less-obvious but still critical types of content. This is where the choice of a single word could significantly impact the effectiveness of your site.